awards won and successes

Awards Won

  • 2015 ENAward – Best Case of Entertainment Marketing
  • 2015 ENAward – Most Innovative Enterprise of Culture & Entertainment
  • 2015 CONTENT MARKETING – Best Enterprise of Entertainment
  • 2015 CONTENT MARKETING – Best Case of Entertainment Marketing
  • 2014 CONTENT MARKETING – Best Short Movie
  • 2014 ENAward – Best Enterprise of Culture & Entertainment
  • 2014 JINYUANAward – Best Marketer of the Year & Best Case of Entertainment Marketing
  • 2013 ENAward – TOP10 Case of Entertainment Marketing
  • 2012 ENAward – Best Enterprise of Culture & Entertainment
  • 2011 ENAward – Best Product Placement
  • 2010 Brandcameo – Best Product Placement



OctoberSuccessfully facilitated the placement of vivo Telecom products in The Martian and led comprehensive promotional campaign for the film throughout the China and Asia-Pacific Region.

SeptemberWon the Awards for Excellence in Entertainment Marketing and Most Innovative Entertainment Enterprise at the 2015 ENAwards.

AugustFacilitated joint marketing campaign for vivo Telecom and Minions, including custom TV Ad campaigns, a mobile app and movie merchandise.

MarchWon the Awards for Excellence in Entertainment Marketing and Best Entertainment Marketing Enterprise at the 2015 China Content Marketing Awards.

FebruaryFacilitated product placement deal between Zhou Hei Ya and Transformers 4: Age of Extinction, executed a joint marketing campaign that released limited edition product packaging.


SeptemberHosted Taking the Lead with Entertainment Marketing, a three-day, three-location touring workshop event attended by nearly 200 invitees, representing 125 different brands. The outcome of extensive long-term strategizing, this roadshow-style event was focused specifically on addressing client needs and concerns.

JuneObtained Series-A financing valuated at ¥400 million; facilitated product placement deals for Huiyuan Juice and Zhou Hei Ya with the producers of Transformers 4: Age of Extinction.

MaySuccessfully facilitated and executed TCL's commitments for the world premiere of X-Men: Days of Future Past.

AprilWalkie Talkie Hollywood, the first film and television-themed talk show of its kind, independently produced by Reach Glory, premiered on Youku.

JanuarySuccessfully hosted the TCL Microcinema Film Festival Awards at the TCL Chinese Theater in Hollywood. Renowned Hong Kong director Peter Chan and Taiwanese star Michelle Chen both made appearances and were invited to serve as the guest artistic consultants for the event.


NovemberSecured exclusive licensing partnership with China's highest rated show, The Voice of China; officially established the Reach Glory Media Digital Merchandise Platform.

OctoberSuccessfully assisted TCL to host celebratory Handprint Ceremony for the acclaimed Chinese film director Feng Xiaogang at the Hollywood’s TCL Chinese Theater. Feng was joined by Chinese film luminaries Xu Fan, Zhang Guoli, Deng Jie, and many other famous Chinese movie stars.

SeptemberProduced 104 episodes of the animation series Trouble Shooters, which premiered on CCTV-14, children’s channel, achieved the highest rating of over 3.0.

JuneHosted an industry forum at the 2013 Shanghai International Film Festival, ``Chinese Capital's Long March to Hollywood``, with high-profile industry leaders in attendance.

AprilServed numerous Chinese brands in forming entertainment marketing partnerships with Hollywood blockbuster Ironman 3.

JanuarySuccessfully facilitated TCL to the naming rights to Grauman’s Chinese Theatre, becoming the first ever Chinese company to acquire the naming rights to a Hollywood landmark. It was one of the biggest entertainment industry sensations of the year, by helping the China-based company TCL acquired the naming rights of the Hollywood landmark formerly known as Grauman's Chinese Theater.


JuneHosted forum entitled ``The Law of Attraction of Entertainment Marketing and Branding`` at the 15th Annual Shanghai International Film Festival.

FebruaryTianjin Reach Glory Animation officially founded. Dedicated to building an integrated animation industry chain. TRGA offers services in investment, production, distribution, licensing, merchandise development and overseas partnerships, while collaborating with leading animation companies locally and internationally.


AprilProduced and distributed the metropolitan romance film The Law of Attraction, working closely with Jissbon, China Unicom and Foton Motor to ingeniously tie their products into the feature. The Law of Attraction had the honor of being the sole Chinese-language entry in the World Competition at the Montreal World Film Festival.


NovemberProduced and distributed our first feature, Color Me Love. Critically acclaimed as ``the most stylish Chinese film; winning the Award for Achievement in a Foreign Film by Brandchannel at their 10th annual Brandcameo Awards.

AprilAssisted well-known clothing brand Semir in forming partnership with the superhero film Iron Man 2, pioneering Chinese product placement in Hollywood blockbusters.

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