ABOUT RG

reach glory entertainment

Reach Glory Entertainment is a leading expert in global entertainment marketing.  Our team of experts offers the most extensive connections and in-depth experience across Hollywood, including all six major Hollywood studios. Our core businesses include global entertainment marketing, production and distribution of film and television content and creation of intellectual property.  With our global reach and proprietary IP, we provide one-stop entertainment marketing solutions for brands of all industries.  Reach Glory focuses on both sides of entertainment marketing partnerships to help our clients’ brands communicate key messaging, stand out from their competition and increase their brand value.

Reach Glory Entertainment is headquartered in Beijing and has branch offices in Los Angeles, Seoul and Shanghai.

Reach Glory Entertainment is a fully-owned subsidiary of Gangtai Holding (Group) Co.,Ltd (600687)

FINANCING AND PRODUCTION OF ENTERTAINMENT CONTENT

We create and customize entertainment content such as feature and short form film, TV, new media, animation, and digital games for brands, melding brand’s image and messaging into the creative process in an organic, authentic way.

CUSTOM CONTENT TIED TO ONLINE SHOPPING

RG has created an online merchandise platform to allow viewers to ‘shop the content’. We produce entertainment content featuring products that were available for sale online.

ENTERTAINMENT MARKETING CONSULTING

We develop brand strategy, new brand or product launch, and entertainment property alignment and negotiation for brands interested in Hollywood. Our proprietary data tool, the RG Magic Cube, allowing auxiliary decision-making and performance evaluation on project recommendations.

BRAND INTEGRATION/PLACEMENT

With vast experience, knowledge and relationships across the entertainment industry, we are able to secure positive, strategic and organic brand visibility in the most relevant entertainment content.

JOINT PROMOTION/CO-PROMOTION

We identify the best Intellectual Property for brands and negotiate exclusive category rights and custom content. RG provides the business and creative skills needed to form successful partnerships; create custom content and advertising, and negotiate premiere sponsorship.

PRODUCT LICENSING

Well-versed in the licensing world to secure proper authorization for use of intellectual property and the market nuances between durable and digital products. Post negotiations, we provide guidance on the best ways to leverage and maximize the license to enhance brand awareness and increase sales.

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MEET OUR TEAM

A Group of Entertainment and Marketing Elites

SOPHIE HELIAN Chief Executive Officer
Ben Ji Director and Producer
Charles Shen General Manager (U.S.)
Kathy Findling Deputy General Manager (U.S.)
Kitty Xing Co-Chief Executive Officer

Contact Us

(310) 259 7060
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