reach glory entertainment
Reach Glory Entertainment is a leading expert in global entertainment marketing. Our team of experts offers the most extensive connections and in-depth experience across Hollywood, including all six major Hollywood studios. Our core businesses include global entertainment marketing, production and distribution of film and television content and creation of intellectual property. With our global reach and proprietary IP, we provide one-stop entertainment marketing solutions for brands of all industries. Reach Glory focuses on both sides of entertainment marketing partnerships to help our clients’ brands communicate key messaging, stand out from their competition and increase their brand value.
Reach Glory Entertainment is headquartered in Beijing and has branch offices in Los Angeles, Seoul and Shanghai.
Reach Glory Entertainment is a fully-owned subsidiary of Gangtai Holding (Group) Co.,Ltd (600687)
FINANCING AND PRODUCTION OF ENTERTAINMENT CONTENT
We create and customize entertainment content such as feature and short form film, TV, new media, animation, and digital games for brands, melding brand’s image and messaging into the creative process in an organic, authentic way.
CUSTOM CONTENT TIED TO ONLINE SHOPPING
RG has created an online merchandise platform to allow viewers to ‘shop the content’. We produce entertainment content featuring products that were available for sale online.
ENTERTAINMENT MARKETING CONSULTING
We develop brand strategy, new brand or product launch, and entertainment property alignment and negotiation for brands interested in Hollywood. Our proprietary data tool, the RG Magic Cube, allowing auxiliary decision-making and performance evaluation on project recommendations.
With vast experience, knowledge and relationships across the entertainment industry, we are able to secure positive, strategic and organic brand visibility in the most relevant entertainment content.
We identify the best Intellectual Property for brands and negotiate exclusive category rights and custom content. RG provides the business and creative skills needed to form successful partnerships; create custom content and advertising, and negotiate premiere sponsorship.
Well-versed in the licensing world to secure proper authorization for use of intellectual property and the market nuances between durable and digital products. Post negotiations, we provide guidance on the best ways to leverage and maximize the license to enhance brand awareness and increase sales.
MEET OUR TEAM
A Group of Entertainment and Marketing Elites
Chief Executive Officer
Director and Producer
General Manager (U.S.)
Charles Shen is partner and General Manager at Reach Glory (USA) Media Group. He oversees Reach Glory’s business development activities in the US market, including industry collaboration, ecosystem partnership, account and experience management. Charles has rich experience in consumer electronics industry and a strong background in marketing in US, China and other markets around the world. Prior to his career at Reach Glory, Charles has held various executive roles at Qualcomm and Nokia in marketing activation, product marketing, go-to-market execution and consumer insights functions.
Deputy General Manager (U.S.)
Kathy has over 25 years of experience working with consumer brands in entertainment. She began her promotional marketing career working on behalf of consumer brands and then Paramount Pictures hired her as their first national promotions executive. Over her long and successful career weaving between Theatrical Marketing and Production, Kathy has worked on over 125 feature films between Paramount, MGM and Marvel on their first independently-produced films Iron Man and The Incredible Hulk. She since has been hired on various projects by Sony Pictures, Pantelion/Lionsgate, Focus/Universal, Disney Music, Paramount, MGM, Saban Brands and Bleecker Street.
Kathy now most enjoys working on behalf of brands as clients. She ran a boutique-sized entertainment marketing agency representing consumer brands in Hollywood and, for the last several years, has been focused on the exciting opportunities stemming from China.